In a previous blog post, we talked about why having a mobile learning strategy is important to futureproof your workforce and retain talent in your organisation. One of the considerations when you decide to implement a mobile learning strategy is whether you will be going for a native mobile app, or use a mobile-friendly platform.
While, if done well, both systems are effective, having a mobile learning app gives you some tremendous advantage over a mobile responsive LMS.
Here are some of the top benefits of using a mobile learning app as part of your L&D:
- Shows commitment to adapt your organisation’s L&D plan to the employees’ increasingly mobile lifestyle. Moreover, your own app enables you to have a consistent learning brand across devices, which inspires trust and confidence.
- Push notifications and reminders help you to send the tailored messages at the right time to the right audience. It ensures that your learners are engaged and keep motivated to progress through their learning. You can even save time and remove complexity by automating notifications.
- The offline learning capability gives incredible flexibility. When you are not connected to the internet, you can still access your content through the app and keep learning – that’s very handy during commutes or when living or working in remote areas where the network might be unstable.
- Generate better engagement: if your learning app is sitting in your employees’ mobile phones, they are more likely to think about it and just need to tap the familiar icon. It’s simply more effective and direct than navigating through your browser, logging in each time and then accessing your training courses.
- Achieve higher completion rates: this is the sum of all previous benefits, plus the bite-sized nature of content delivered on mobile. Greater engagement + push notifications at the right time + a streamlined access to the right content when and where your team needs it = more completion. Stats say so 1.
- Get insights from usage analytics: Mobile learning apps generally enable you to see behind the scenes of how your team is using your app: when and where they are accessing it, what content do they revisit, how long they stay on it… This ability to analyse learner habits in real time helps you better understand the learning process and adapt your courses to improve ROI.
Overall, a mobile-friendly LMS or a native app to conduct a mobile learning strategy can both work. However, mobile learning apps are convenient, effective, constantly improve to adapt to learning methodologies and styles and simply respond to a strong learner need. So if you asked us, what’s the best way to go forward? You probably know the answer now.